Tastemakers 2009 The Berrics
by A. Moret / produced by Mayer Rus / portrait by Ryan Young
By the time the X Games were created in 1995, pro skateboarders Steve Berra and
Eric Koston felt their beloved boarding had become more about merchandising and
corporations than camaraderie and spontaneity. To help bring the sport back to its
roots, in 2007 they founded the Berrics (a combination of “Berra” and “Eric”), a private skate park at a downtown L.A. warehouse, to give pro skaters a place to practice and
film videos without the interruption of police.
They also added a suite of edit bays and a crew of filmmakers who worked around the clock to generate exclusive content and give fans online access at theberrics.com to the most exclusive skate park in the city. At events like the semiannual Battle of the Berrics, the freewheeling spirit of the early ’90s is clearly alive and well.
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Buying a pair of it won't go to waster as you can switch them with their sneakers as it won't hurt their feet even when running and it still would look great even when your child is just wearing a jeans.
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